I was engaged in a fiesty brain storming session this morning with a friend of mine who is also a business and marketing strategist. We were  “wildly spewing forth” ideas in rapid fire succession. Our mission was to determine WHY a particular product was not selling as we felt it should have been. In what I would call a “battle of the mouths and minds” we went at it for about fifteen minutes, back and forth, reciting every marketing rule we had ever learned, whether through a book, a class, the school of real life business; the rules came out of our mouths one by one:

1.  There should be a compelling offer

2.  There should not be anything other than one thing to do on the “squeeze page” or “one banana”

3.   There should be a CALL to action

4   There should be the easiest , most simple, and clear place for the client to check out.

On and on, we recited all the rules….an then as if I she were stung by a bee, my friend stopped her reciting to let out the loudest gasp, followed by a long ohhhhhh!! I immediately asked, “Are you ok?”

“Oh my gosh,” she replied. “I can not believe I did this.”

“Did what?” I asked, not sure whether she was talking about our conversation or some other thing that might have just happened on her end of the phone. I waited for her response.

“I can not believe that I did not see this until now, ” she said.

“See what?” I asked.

“Well, let me explain. ” she began, “You know as well as I do that we can tell our children to do something because it is in their best interest and often times they DO not choose to do it. There is often times negative consequences associated with their choice. We KNOW what would be best for them…but it is up to them to choose to do it…WE can NOT MAKE them DO IT!!!”

I could see right where she was going with this. “Yes, I understand what you are saying., ” I replied.

I will summarize the concept here:

 When we tell our customers that a specific product or service will benefit them…it THEIR CHOICE whether to accept and initiate or decline and DO NOTHING.” and worse yet…IF you were in front of the WRONG clients, those that absolutely have NO interest in your product or service, or anything new, they will NOT be the least bit interested and your product, regardless of its remarkability, will not appeal to them.

      Save your time…save your effort…and PLEASE… save your tears…If you are in front of the WRONG crowd…don’t give up thinking your product and business is wrong…move into the “right neighborhood” so to speak, and see incredible results with your offering! It puts the FUN back in business because you have people interested in your offering….and they are LOOKING for the right CHOICES for their business and life.

     You know what…business and fun go together….so go enjoy!

Blessings for a “playful” day in your business!

Jennifer

Over the past seventeen years I have learned a great many things about business.

I have learned that:

1. Business success is easier if you LOVE what you do. Be Passionate.

2. Business Success is easier if you have a SPECIFIC market that desires your product/service. Be Targeted.

3. Business Success is easier if you surround yourself with LIKE MINDED people. Be Selective.

4. Business success is easier if you know your UNIQUE offering to the world. Be Authentic.

5. Business success is easier if you do not hold onto LIMITING beliefs. Be Open Minded.

6. Business success is easier if you STEP OUT OF THE BOX. Be Free.

These are just a few of the things I have learned as I have started and grown two successful six figure income businesses.  I share these with you because I know that many times we sabotage our own success as we struggle in one of the above listed concepts. How about you?  Do you REALLY believe that you will generate six figures in your business this year?  If you struggle and have been struggling with the same limiting beliefs, systems, or concepts; I ask you to consider down loading my free report outlining how I created my six figure businesses. I live in a town of 300 people where there is  No grocery store , no gas station, no business clients and yet was able to make it happen , not once , but twice.So I understand what is REALLY possible when it comes to creating the exact business income you desire. You can make it happen and I am here to help.

So what is stopping you?

Be sure to download my free report at  sixfiguresanywhere.com

Blessings of a six figure business as you enjoy good fortune and good health on this years journey!

Jennifer

I was working with a client yesterday who is on a”warrior’s path” to getting her very niche specific business generating a great income within a short time period. Wow! Isn’t that something we all are trying to do?! Well she is going to do it, that I am sure!

During our coaching and brain storming session she said what I hear from so many clients, “BUT I don’t know whether they will pay for that” as she was referring to her target market. Her statement really stopped our session right in it’s track and I asked her how many visitors she already had coming to her new blog which had just been established 3 weeks earlier. She responded that she had 140 visitors already in that short period of time!! Yes, that is right, 140 visitors in less than a month!  For those of us who have walked the “start up path” and fought the good fight of generating visitors to our sites, well…her rate of new comers is astounding!

It is right here that she can get her own questions answered and answered by those “that really matter”, her “raving fan visitors”. It is also a great place to ASK the visitors….These questions: What do you want to see me offer? What will help you the most? What is it that you really struggle with and that you feel I can help you with? and THEN what would you consider to be a great price for the answer for just exactly what you are looking for?

A survey is one of the smartest business tools to use to get to the truth about what your customers really want! Survey monkey offers great survey capabilities and is easy to use.  Be sure to check it out! and remember if you can not figure out how to do it….hire someone who can help. This is a definite must for those seeking to go “straight to the bullseye” in their business earnings!

Remember in the movie, Oliver Twist, when Oliver gathers the courage to walk up to the headmaster and speak that mighty question, “Please, sir, may I have some more?”

You too will reap huge benefits as you ask, “Please customer, what is it you desire?”

Blessings on your business journey!

Jennifer

I really do not like scams. You know the kind that say “get rich quick, never lift a finger, sit at the beach eating carrot cake”..well, something like that. (Of course, the line about the carrot cake is my own take since I love carrot cake, but YOU get the message and I am sure you have gotten the scam talk.

and…..

Honestly, I have found some Universal Truths when it comes to making money with products or services in any business. The tips I have found to really produce great revenue are not the ones listed in the first paragraph. Sorry. What I will share with you are a few of the essentials to any great selling products for any business. As you read these tips think about what you are offering your clients. Ask your self if your products have the qualities that create dynamic sales. Remember, these are just a few of the areas to consider when assessing your current offerings and when creating new products and services. There are certainly others.

In the six figure businesses I have started, the following tips became universal truths to me, for regardless of the business I was starting or the economy I was starting it in, applying these truths never failed me in income production.

Go ahead, read them over and think about your business products and services. If you find that your business is struggling and that your business services and products do not hit upon some of the below listed tips, then I would ask you to consider what you might do to change your offerings so that they DO flow with the concepts of these tips to produce some of the greatest money making products/services.

The greatest money making products are those that are:

• Target Market Specific
• Content Rich
• Current and Relevant to the times
• Packed Full of Benefits for the customer
• ALL about the customers needs, wants, and desires
• Make the customer’s life easier, richer, and happier

How did you do? My hope is that your business is one of those “mighty money machines”, if not, then you might want to check out how we might work together to get your business on track and really producing the income you desire.

Blessings to you for the greatest money making products your business can offer,

Jennifer